Abu Garcia joins Berkley as backer of Bassmaster Classic
Published By OutdoorsFIRST Media Published January 17, 2018
Abu Garcia has joined its Pure Fishing stablemate, Berkley, as a premier sponsor of the Bassmaster Classic.
Berkley is renewing its association with the organiser of the 'Superbowl of bass fishing', B.A.S.S., while Abu Garcia is joining the line-up of backers. "These two iconic brands are highly respected by more than 500,000 of our members as well as millions of fans who follow the events in person, online or on television through ESPN2," said Bruce Akin, CEO of B.A.S.S.
"Their sponsorship of the most prestigious bass fishing event in the world makes the statement that both Berkley and Abu Garcia are dedicated to serving the most demanding anglers in the sport."
Berkley has been a premier sponsor of B.A.S.S. events since 2002, while Abu Garcia is stepping up to premier sponsorship level for the first time this year.
"Abu Garcia and Berkley are thrilled to continue this relationship with B.A.S.S.," said Neil Eibeler, CEO of Pure Fishing. "We are always looking for ways to connect with passionate anglers and this partnership allows us that opportunity. We are committed to fostering growth in the sport of fishing and working with such a renowned organisation like B.A.S.S. is a great way for us to do that."
According to the multi-year agreement, Berkley and Abu Garcia will be listed as premier sponsors of the Bassmaster Classic, Bassmaster Elite Series, Bassmaster Opens Series, B.A.S.S. Nation Series, Bassmaster Team Championship, Bassmaster College Series and Bassmaster High School Series.
The 48th GEICO Bassmaster Classic, presented by Dick's Sporting Goods. takes place between March 16th and 18th on Lake Hartwell, South Carolina.