Published By OutdoorsFIRST Media Published August 11, 2017
Fishing League Worldwide (FLW), the world's largest tournament-fishing organization, and Ranger Boats, America's most iconic boat brand, announced Thursday that Ranger has signed an extension of its exclusive boat sponsorship of FLW and its premier tournament trails, highlighting a lengthy relationship that continues to emphasize the rewards of fishing while opening doors of opportunity for all anglers.
FLW and Ranger have enjoyed the longest-running boat sponsor relationship in the sport, with a history that dates back to FLW's formative years in the early 1980s as Operation Bass. Operation Bass was purchased in 1996 by Minneapolis businessman Irwin Jacobs and renamed FLW in honor of Ranger Boats founder Forrest L. Wood.
"FLW and Ranger Boats have been together since the beginning, and we have enjoyed growing together and building the sport of professional bass fishing into the exciting and marketable products they are today," said Trish Blake, FLW President of Marketing. "They have been an extremely valued partner of FLW, and we look forward to building upon our past successes.
"Ranger Boats' innovations are the perfect vehicle for today's tournament anglers and offer unmatched safety and design features for recreational anglers, while being tough enough to stand up to the rigors of life on the FLW Tour," Blake added. "We are thrilled to announce that Ranger Boats has chosen to extend this partnership."
Per terms of the agreement, Ranger Boats will receive exposure at more than 258 FLW-sanctioned bass fishing tournaments and Expos, and through multiple FLW media channels, which include FLWFishing.com and FLW Bass Fishing magazine. Ranger Boats will continue its lucrative Ranger Cup program, offering Ranger owners valuable contingency awards in FLW tournaments. For detailed information regarding Ranger Cup contingency payouts in FLW competition, visit RangerCup.com.
"We are very excited to continue our partnership with FLW," said White River Marine Group President Les Crawford. "The Ranger name has long been synonymous with competitive fishing. We are very proud to be aligned with the competition, camaraderie and sportsmanship brought to the sport by FLW."
Ranger Boats is the exclusive boat sponsor across all of FLW's media platforms, including tournaments and Expos, websites, social media, FLW Bass Fishing magazine and the "FLW" television show. For more information about FLW, their tournaments and sponsors, visit FLWFishing.com. To learn more about Ranger Boats visit RangerBoats.com.