ESPN B.A.S.S.
Published September 10, 2009

Bassmaster.com today unveiled its newly redesigned site, featuring a cleaner, simpler design and navigation experience that loads faster for users. The redesign also incorporates the latest multimedia platforms and features an expanded video player with a richer 16:9 screen.

Bassmaster.com will continue to offer the best bass fishing how-to stories, tournament coverage, breaking news, photo galleries and blogs from top Bassmaster Elite Series anglers. And, as always, Bassmaster.com will continue to embrace leading edge technologies such as BASSCam, BASSCast and LunkerCam, which brings fans closer to Bassmaster tournament action.

"This new look utilizes the latest media platforms and straightforward navigation to deliver the ultimate in bass fishing content," said Dave Precht, senior director of BASS Publications. "We are launching new features and new technologies that will enhance our coverage and better serve our visitors."

The redesign comes on the heels of strong growth for Bassmaster.com. According to Omniture, in 2009, Bassmaster.com is averaging 380,000 monthly unique visitors and 11.28 minutes per each visit for a total of nearly 10 million minutes per month.

Outdoors enthusiasts can experience the new site at http://www.Bassmaster.com.





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